🦅 3 Proven Tactics to Make More Money on Black Friday

In this issue, you’ll find:

• 3 proven tactics to make more money on Black Friday

• News creators should know

• How to gain thousands of followers on Instagram in 2026

3 Proven Tactics for Higher Black Friday Revenue

I optimized 100’s of landing pages. Here are three tips to help you get more sales this Black Friday.

1. Fear of Missing Out

Urgency is the ultimate driver of sales. Add an absolute limit to your offer: limited spots, limited bonuses, limited stock, or a countdown.

When people feel they might not get another chance at this price, they buy faster. Black Friday promos are meant to generate urgency by default, but if you can reinforce the effect, it's even better.

The best way to implement it:

• If possible, use a real constraint like support capacity or cohort size

• Be specific on what changes after the deadline (price goes up, bonus disappears, cart closes)

• Extending your deadline after it expires screams desperation

2. Anchoring Effect

Your price feels expensive or cheap depending on what you compare it to.

Make your offer easier to understand by breaking it down: price per day, price per month, or even "less than two lattes." Anchoring gives people a reference point, and suddenly, your offer becomes surprisingly affordable.

The best way to implement it:

• The anchor should feel natural for your customers (the price of coffee, gym membership, weekly takeout, etc.)

• Show the price first, then the comparison, so it looks like a bonus perspective, not a marketing hack

• The math has to be fourth-grade level. If customers have to think about it, it won't help

3. Pain of Paying

Every purchase triggers a bit of anxiety. So help your customers relax.

Add a guarantee or make cancellations easy. By lowering the risk for your customers, you reduce their resistance to buying.

The best way to implement it:

• Use a clear, specific guarantee like "30 days, full refund, one email, no questions asked"

• Place the guarantee next to your call to action so it reduces friction at the decision point

• Add one or two testimonials that mention how easy it felt to buy or how smooth the experience was to reinforce trust

Facebook Adds Nicknames to Make Groups More Reddit-Like

Facebook Groups now let users post under custom nicknames, giving people privacy without going fully anonymous. Members can build a recognizable identity inside a group while keeping their real profile hidden from everyone except admins and Meta. Nicknames apply to posts, comments, and reactions, and can be changed every two days, though the new name retroactively updates past activity. Some features like Live Video aren’t available when using a nickname, and group admins must enable the option.

→ Find out more

YouTube Is Becoming the New Media Launchpad

Legacy publishers are shrinking, but creators and media founders are moving to YouTube because it offers real reach, strong monetization, and easy discovery. Big outlets like The Daily Beast and Complex are rebuilding their strategy around video, while a new wave of creator-journalists treat YouTube as their main home.

AI tools and video podcasts make production cheaper and faster, turning YouTube into the most efficient funnel for building an audience. With investors buying successful channels and live-streaming on the rise, the next generation of media companies is being built on this platform.

→ Find out more

𝕏 Rolls Out New “About This Account” Transparency Panel

𝕏 is adding a new profile section that shows where an account is based, when it joined, how many times the username changed, and how the app was downloaded. The goal is to fight bots and make it easier for users to judge if an account looks authentic.

Some users already see the feature, though 𝕏 seems to be giving people time to review their info before showing it publicly. You can adjust whether your profile displays your country or just your region, and 𝕏 is testing a VPN-warning feature too.

→ Find out more

How to Gain Thousands of Followers on Instagram in 2026

We’re working on releasing Hypefury 2 as soon as possible (join the waitlist here).

Unlike v1, the new Hypefury will be fully multi-platform, providing support for creators active on Instagram, LinkedIn, Threads by Meta, and all the other major social media platforms.

In preparation for that, we’re digging deeper into how you can grow an audience on different platforms. We’ve started releasing case studies on Instagram. You can find the first one here 👇

Last poll: Will AI Steal Market Share From Social Media?

🟩🟩🟩🟩⬜️⬜️ 🔵 Yes, big time (40%)

🟩🟩🟩🟩⬜️⬜️ 🟡 Maybe a little (40%)

🟨🟨⬜️⬜️⬜️⬜️ 🔴 No chance

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

Don’t forget to try Hypefury (for free) if you haven’t yet.

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury