🦅 3 Reliable Ways to Find Your Niche in 2026

In this issue, you’ll find:

• 3 reliable ways to find your niche in 2026

• News creators should know

• 50 viral posts from BlueSky (free access)

3 Reliable Ways to Find Your Niche in 2026

Most creators treat niching like a marriage decision.

They agonize for months, pick something safe, get bored, switch, and restart at zero. Or they go too broad and become invisible. I see it constantly.

Running Hypefury means watching thousands of creators build their audiences in real time, and the pattern is clear: the ones who struggle with niching are usually overthinking it.

Here are three ways to find your niche without overthinking it.

1) Stack Niches for an Unfair Advantage

One niche makes you replaceable. Combining 2-3 related interests creates something no one else can copy.

"I teach AI" is invisible. "I help hospitality executives automate operations with AI" is a magnet. The second version stacks three things:

1. A skill (AI)

2. An audience (executives)

3. An industry (hospitality)

That stack eliminates competition because no one else owns that exact intersection.

But here's the real power: by going narrow, you attract the wider circles around you. Executives in other industries assume your skills transfer to them. People in hospitality who aren't executives still follow you. AI enthusiasts find you because you're creating relevant content. A tiny niche becomes a magnet for three larger audiences.

What to do:

1. Write down your top 3 interests or skills

2. Find 2-3 combinations that serve a specific audience

3. Test each combination with 10 pieces of content

4. Double down on the stack that gets 2x engagement over everything else

2) Expand Only After Authority

Don’t worry about selecting a niche too narrow. You can expand your niche in three main ways:

• Vertical, deeper expertise in the same niche

• Horizontal, adjacent topics that serve the same audience

• Format, new content types like video or podcasts

The key is sequence. Vertical first, horizontal second, format third.Premature expansion kills authority. Strategic expansion compounds it. This approach lets you serve more people without losing the positioning that made you visible in the first place.

What to do:

1. Stay narrow until you've published 30-50 pieces in your core niche

2. Expand vertically first, then horizontally, then by format

3. Use Hypefury to schedule content across your expanding niche without losing consistency

3) You Are the Niche

Your niche isn't a topic you choose from a list. It's the intersection of your beliefs, skills, and the path you've walked.

All the beliefs, skills, and experiences you've accumulated along the way toward your goals is the most unique niche in the world. You don't target a niche. You become one and persuade people to join it.

This is how Tim Denning went from selling fitness ebooks in 2013 to building a $20M digital writing business. The niche changed, but the skills transferred. His perspective on discipline, consistency, and online leverage stayed constant. That perspective became his real niche, not the topic.

When you are the niche, you never box yourself into something you'll outgrow. Your point of view becomes the differentiator, not the subject matter.

What to do:

1. List 3-5 problems you've actually solved in your own life

2. Identify the thread connecting your varied interests (that's your perspective)

3. Create content that documents your path, not just advice from the destination

4. Treat yourself as your first customer avatar

Software Development's AI Renaissance: OpenAI's Internal Playbook

Software development is experiencing a fundamental transformation as AI coding tools like Codex have reached a tipping point. Engineers at OpenAI report their jobs have changed dramatically since December, with agents now writing most of their code and handling debugging operations. OpenAI is retooling its teams to make AI agents the first resort for technical tasks by March 31st, requiring engineers to create agent documentation, build accessible internal tools, and maintain strict code quality standards. This shift represents both a technical and cultural change comparable to the adoption of cloud computing, requiring careful navigation to prevent poorly maintainable code while maximizing productivity gains.

→ Find out more

Meta Launches Standalone Vibes App to Compete in AI Video Space

Meta is testing a standalone version of Vibes, its AI-generated video platform that originally launched within the Meta AI app last September. The new app functions like TikTok or Instagram Reels but features exclusively AI-generated content, positioning it as a direct competitor to OpenAI's Sora video app. Users can create videos from scratch or remix existing ones, adding visuals, music, and styles before sharing to the Vibes feed or cross-posting to Instagram and Facebook. Meta plans to introduce a freemium model in the coming months, offering basic access while requiring subscriptions for additional monthly video creation opportunities.

→ Find out more

Power Users vs. Casual Users: The Growing AI Divide

AI users are splitting into two distinct groups with vastly different productivity levels. Power users, often non-technical professionals, are leveraging advanced tools like Claude Code to transform tasks from Excel modeling to financial analysis using Python, gaining extraordinary capabilities. Meanwhile, many workers remain stuck with basic chat interfaces or underwhelming enterprise solutions like Microsoft Copilot, which fail to deliver meaningful results. Large enterprises face particular challenges due to locked-down IT policies, legacy systems without proper APIs, and siloed engineering teams, while smaller companies without this baggage are seeing dramatic productivity gains. This bifurcation means tiny teams can now outcompete organizations thousands of times their size, marking an unprecedented shift in competitive dynamics.

→ Find out more

50 Viral Posts From BlueSky

We’ve created a special repository containing posts that:

• Came in “Discover” feed

• Preferably went viral, but we included posts that got decent engagement too

• Are non political

• Is not someone’s first post

You can access it for free here 👇

Last poll: Will Apple Make a Comeback as a Relevant Player in the AI Market?

🟩🟩🟩🟩🟩🟩 🟢 Yes, this Google Gemini deal puts Apple back in the AI race (50%)

🟨🟨🟨⬜️⬜️⬜️ 🔴 No, Apple can’t build competitive AI on its own

🟨⬜️⬜️⬜️⬜️⬜️ 🟡 Maybe, it depends on how well Apple integrates Google’s models

That’s it for now, everyone! We’ll meet again next week to discuss more of this!

Don’t forget to try Hypefury (for free) if you haven’t yet.

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury