🦅 3 Ways to Make Your Own Luck as a Creator

In this issue, you’ll find:

• 3 Ways to Make Your Own Luck as a Creator

• News creators should know about

• How do you use AI for your content right now?

3 Ways to Make Your Own Luck as a Creator

Every creator has a story about the break that changed everything. A post that went viral. A DM from the right person. A feature that came out of nowhere.

It looks like lightning. Random and rare. But luck isn't a bolt from the sky. It's a surface. And you control how big that surface gets.

1) Know the 4 Types of Luck (You're Probably Stuck on One)

Naval Ravikant breaks luck into four types. The first is dumb luck: winning the lottery, being born into the right family. You can't control it. Skip it.

The second is luck through motion. Show up. Publish. Put yourself out there. The more you do, the more chances you create. If you're early in your journey, this is your best bet. Consistency and volume are the most reliable way to get lucky when nobody knows your name yet.

The third is luck through awareness. You've spent enough time in your niche that you spot patterns and opportunities others walk right past.

The fourth is luck through reputation. You're so known for one specific thing that opportunities find you without you looking.

The 4 types of luck compound, but only if you build the foundation first. Most creators want to skip straight to type 3 or 4. They want to be known for something before they've done the work. They want to spot opportunities before they've spent enough time in the trenches. It doesn't work that way.

James Clear wrote consistently for years before anyone cared. That's type 2. Pure motion. Most people quit before they ever reach that stage.

But because he kept going, he developed deep awareness of how habits actually work (type 3), and over time became THE habits guy (type 4). That reputation is what led to 3M+ newsletter subscribers and 20M+ copies of Atomic Habits. Awareness and reputation were the multipliers. But consistency was the thing being multiplied. Without it, there's nothing to multiply.

So start with motion. Show up, publish, keep going when nobody's watching. The awareness and the reputation will come, but only if the foundation is there first.

2) Do Things Where People Can See Them

You can be the most talented creator in your niche. If nobody sees your work, it doesn't matter. Your luck surface only grows in public.

Jason Roberts put it into a formula:

Luck = Doing x Telling

"Doing" is the work itself, building products, writing, creating. "Telling" is making that work visible, posting about it, sharing the process, letting people know what you're up to. If either side is zero, the whole equation is zero. 

A brilliant creator who never publishes has the same luck surface as someone who posts daily but never ships anything real. You need both sides working.

This is why showing your work publicly is so effective. It's not about bragging. It's about giving luck a way to find you.

Sara Dietschy had 3,000 YouTube subscribers when she started posting daily creative process videos. For about 100 days, she showed her work publicly. Then one video, "How to Vlog Like Casey Neistat," got shared by Neistat himself!

Overnight: 4,000 to 100,000 subscribers. She now has 900K+ subscribers and over 100M total views. The daily public work built the surface. The viral moment was just the arrow that finally hit it.

Wes Pearce tells a quieter version of the same story. He started Escape the Cubicle with about 500 Substack subscribers in December 2024. He spent 20 to 30 minutes a day on Substack Notes, just being visible.

By the end of 2025: 15,000 subscribers and $100K in digital product revenue. 70% of that growth came from showing up daily.

What to do:

• Pick one platform and show up every day for 30 days. Share work-in-progress, not just polished results

• Use Hypefury to stay visible across platforms without spending your whole day posting

3) Share the Luck (Stop Being the Solo Hero)

Creators love the solo story. Build it alone. Own it all. Be the protagonist.

But the fastest way to grow your luck surface is to combine it with someone else's.

When I connected with Samy Dindane online, he had built Hypefury into a product making about $500 a month. He was a developer in search of a marketer. I knew digital marketing but had no product. Alone, each of us had a tiny surface. Together, we covered both sides.

I flew to Paris. Told him I'd work for free for two months. We didn't pay ourselves for two years. 

The result: a 7-figure business that neither of us could have built solo. Samy needed someone to grow the audience. I needed a product to grow. The partnership didn't just add our surfaces together. It multiplied them.

Your skills have gaps. Someone else's skills fill them. When you partner up, you don't just double your luck surface. You cover territory that was invisible to you before.

Your skills have limits. So does your network, your perspective, your reach. A partner doesn't just add to your surface. They cover the blind spots you didn't know you had. The solo path feels brave. But a smaller surface isn't noble. It's just smaller.

𝕏 Lets Creators Paywall the End of Their Threads

𝕏 is revamping its Creator Subscriptions program with a new feature called Exclusive Threads. Creators can now start a thread publicly and lock the final posts behind a paywall, displayed right in the main feed. Subscriber-only content also moves from a hidden tab to the profile feed, giving it more visibility. On top of that, 𝕏 is adding shareable subscription cards, a simplified two-step setup for new creators, and an analytics dashboard with earnings and growth tools.

→ Find out more

Cursor Launches Always-On AI Agents That Run Without You

Cursor introduced Automations: AI agents that run in cloud sandboxes on a schedule or triggered by events like Slack messages, GitHub PRs, or PagerDuty incidents. They can review code for security risks, triage bugs, generate weekly repo summaries, and assign reviewers automatically. Each automation follows custom instructions, uses configured tools, and learns from previous runs through built-in memory. The goal is to scale the parts of development that haven't kept up with AI-assisted coding: review, monitoring, and maintenance.

→ Find out more

Stripe, PayPal, and Meta Are Reshaping the Payments Industry

Stripe is expanding aggressively into territory that used to belong to PayPal, positioning itself as a direct competitor across more of the payments stack. PayPal, meanwhile, has become an acquisition target, signaling possible consolidation ahead. Meta is re-entering crypto with a stablecoin play, and card networks lost $50 billion in market cap during this shift. The payments industry is entering a period of real competitive and technological upheaval.

→ Find out more

Last poll: How Are You Using Claude Code in Your Creative Workflow?

🟩🟩🟩🟩🟩🟩 Experimenting with it but I haven't integrated it fully yet (44.44%)

🟨🟨🟨🟨⬜️⬜️ For coding projects and automation

🟨⬜️⬜️⬜️⬜️⬜️ Using it to learn coding while creating

🟨⬜️⬜️⬜️⬜️⬜️ I focus on non-technical creative work and don't use it

That’s it for now, everyone! We’ll meet again next week to discuss more of this!

Don’t forget to try Hypefury (for free) if you haven’t yet.

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury