🦅 Avoiding the Always-on Creator Trap

In this issue, you’ll find:

• Avoiding the Always-on Creator Trap

• News creators should know

• How AI will shape social media marketing (5 predictions)

Avoiding the Always-on Creator trap

Today, I have to post:

• 3x on 𝕏

• 1x on LI

• 2x on IG

• 2x on TT

• 1x on YT

• 1x on BlueSky

Tomorrow, the same thing. Day after tomorrow… You get my point.

It’s a never-ending story for creators. If you’re not there daily, the algo will start hating you, and your impressions will drop. 😱

I don’t think any creator can do this every day for years—only the top 0.01%. But don’t worry; you don’t need to be in the top 0.01% to become successful.

You do need to be smart about how to produce your content.

I always quote Ed Sheeran who said: “I always need 30 minutes to start getting something meaningful on paper”. Eddy makes a good point in that you must empty the sewer before you get to the lovely, clear and great-tasting creative juices.

It takes a while. That’s why, lately, I haven’t advised people to spend 30 minutes daily on content production. I actually advise them to work on content for two hours in a single run.

You’ll be amazed at how much you can get done once your juices start flowing.

Remember how you do content production on a whim? You quickly scroll through your notes or your timeline, trying to find something meaningful you can create content on, but nothing meaningful leaves your brain and you end up with mediocre content.

That’s gonna flip once you’re in the zone.

So here’s my suggestion to create tons of great content and be mostly offline for five days per week.

At the beginning of the week, take a few hours to absorb new things. Listen to a new podcast, try new software, or read a new book.

Create a second brain for it. Write things down. It doesn’t matter if it’s on Notepad or Notion or whatever. As long as you structure it and don’t fall into the trap of not giving enough context.

The times I’ve created drafts of just a few words, which turned out to be useless because I couldn’t remember the context, were enormous.

Then, on Sunday, open your Second Brain and just start writing. It can lead nowhere. Give it 15 - 30 minutes, and you’ll see you’ll gradually get into a flow state.

Once you’re in the flow state, for the next 2 hours, you can create all the content you need for the entire week. Just schedule it in Hypefury and turn cross-posting on and you’re done!

5 Predictions: How AI Will Shape Social Media Marketing

With Meta, X, and others focusing on AI, the future of social media is set for transformation. Andrew Hutchinson of SocialMediaToday shared his key predictions, including:

• The rise of AI characters

• Challenges with misinformation

• Democratized content creation

• The role of AI agents

• Improved ad performance

How Equity Ownership Changes as Startups Grow

The new Founder Ownership Report shares the current trends.

• Solo founders rising: Solo founders now make up 35% of startups, doubling over the past decade, but they are less likely to secure VC funding (17% in 2024).

• Equal equity splits are growing: In 2024, 45.9% of two-founder teams opted for equal splits, up from 31.5% in 2015.

• Founder equity declines: Median founder ownership drops from 56.2% after seed funding to 23% by Series B.

State of Mobile 2025: Key Findings

SensorTower analyzed trends across 10 industries and 23 markets in 2024. Highlights include:

• Mobile connects to real life: As users seek in-person experiences, there’s been growth in outdoor health and fitness, grocery, and restaurant apps.

• Mobile gaming rises: Gaming spending hit $81B (+4% YoY), driven by Strategy, Puzzle, and Action games.

• Global competition: Retail competition heats up with Chinese-backed brands like Temu and SHEIN.

• Video drives revenue: Streaming and Social Media apps see rapid growth despite declining user time.

• Crypto apps surge: A resurgence fueled by better economic conditions and rising Bitcoin prices.

Last week's poll: What will happen first?

🟩🟩🟩🟩🟩🟩 🦋 Bluesky surpasses Threads in Monthly Active Users (50%)

🟨🟨🟨🟨⬜️⬜️ 📈 X becomes profitable

🟨⬜️⬜️⬜️⬜️⬜️ 💸 X releases X Money

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

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Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury