In this issue, youβll find:
How to break free from the learning loop
News creators should know
Weβre building Hypefury V2
GROWTH TIPS
How to Break Free from the Learning Loop
Learning is tricky.
Whenever I read a new book or come across a clever idea in a thread, I get that spark. It feels like Iβve just unlocked a new opportunity.
The problem is that itβs always easier to chase the next spark than to sit down and do the hard work. So instead of acting, I reach for another book, another thread, another shiny tactic.
If Iβm not careful, that becomes my default. I keep accumulating inspiration, yet nothing changes.
Hereβs how I try to break out of that loop.
1. Pipe ideas into live workflows
I stopped saving ideas βfor later.β If something doesnβt fit into the systems I already use, I drop it.
That means:
A new hook format I see on π gets tested in tomorrowβs post, not buried in a note somewhere.
A storytelling trick I read goes into my next newsletter draft, not into a random highlight.
If I capture it, I have to test it. Otherwise, itβs just noise.
2. Turn experiments into repeatable cycles
Trying something once doesnβt tell me much. What I want to know is whether it works again and again.
Thatβs why I use cycles.
On π, Iβll rotate different hook types for two weeks: questions, bold statements, stats, contrarian takes. At the end, I compare impressions and engagement to see which style holds up.
Iβll schedule threads in the morning for a month, then evenings for the next, and compare.
Cycles turn random tests into patterns I can trust.
3. Bake reflection into the calendar
Even good experiments disappear if I donβt make time to review them. Every Friday, I block 45 minutes to review the results.
Hereβs what I do in that slot:
Tag the tweet formats that performed best so I can reuse them.
Check newsletter data to see which subject lines and CTAs outperformed the rest. If something worked, it becomes the new baseline.
Write down at least one lesson from a failure. If a thread underperformed, I ask why: was it the timing, the length, or the hook?
This weekly habit keeps me from drifting. It locks in whatβs working and clears out what isnβt.
Growth Notes is sponsored by Inboxs
Inboxs turns π and Instagram DMs into your sales CRM. It helps you get more sales by:
Nurturing leads
Managing projects
Keeping track of important conversations
Building quality relationships
Following up with your prospects
Try Inboxs for free and start optimizing your sales funnel.
GROWTH NEWS
Want to Rank in AI Search? Get People Talking About You
AI search doesnβt care about your blog. It pulls from Reddit, YouTube, TikTok, Substack, and other community spaces. That means visibility comes from conversations, not corporate posts. To show up, you need public, indexable chatter: PR, creator collabs, demos, and explainers. Build content for skimming humans and scraping machines. The brands people talk about are the ones AI will surface.
How to Fact-Check Without Messing Up Your Chat
Use ChatGPTβs βBranch in new chatβ button to fact-check outputs without clutter. Just branch from the response you want, ask the AI to list all factual claims, and youβve got a clean checklist to verify, while your main thread stays on track.
AI Is Wiping Out Entry-Level Marketing Jobs
AI is eating the grunt work, and entry-level marketing roles are disappearing with it. Recent grads face 5.8% unemployment, on par with adults without a high school diploma. Over 41% are underemployed. Without these starter roles, companies risk losing the pipeline of talent needed to fill tomorrowβs senior positions.
WHATβS COOKING AT HYPEFURY
Weβre Building Hypefury V2
No ETA yet, but the goal is to make it bigger and better across platforms.
For example, today you can only log in with your X account. In V2, youβll have alternative login options (see screenshot π).
Thatβs just one example of whatβs comingβV2 will bring much more.
A QUESTION FOR YOU
Will AI Steal Market Share From Social Media?
Last poll: Will AI kill newsletters?
π©π©π©π©π©π© No, newsletters will adapt and thrive (62.50%)
π¨β¬οΈβ¬οΈβ¬οΈβ¬οΈβ¬οΈ Yes, AI will replace them entirely
π¨β¬οΈβ¬οΈβ¬οΈβ¬οΈβ¬οΈ Curated newsletters will struggle
π¨β¬οΈβ¬οΈβ¬οΈβ¬οΈβ¬οΈ Too early to tell
Thatβs it for now, everyone! Weβll meet again next week to discuss some more of this!
Donβt forget to try Hypefury (for free) if you havenβt yet.
Feel free to reply to this email. It goes directly to me.
Cheers,
Yannick Veys
Co-founder and CMO of Hypefury
