🦅 Break Free from the Learning Loop

In this issue, you’ll find:

• How to break free from the learning loop

• News creators should know

• We’re building Hypefury V2

How to Break Free from the Learning Loop

Learning is tricky.

Whenever I read a new book or come across a clever idea in a thread, I get that spark. It feels like I’ve just unlocked a new opportunity.

The problem is that it’s always easier to chase the next spark than to sit down and do the hard work. So instead of acting, I reach for another book, another thread, another shiny tactic.

If I’m not careful, that becomes my default. I keep accumulating inspiration, yet nothing changes.

Here’s how I try to break out of that loop.

1. Pipe ideas into live workflows

I stopped saving ideas “for later.” If something doesn’t fit into the systems I already use, I drop it.

That means:

• A new hook format I see on 𝕏 gets tested in tomorrow’s post, not buried in a note somewhere.

• A storytelling trick I read goes into my next newsletter draft, not into a random highlight.

If I capture it, I have to test it. Otherwise, it’s just noise.

2. Turn experiments into repeatable cycles

Trying something once doesn’t tell me much. What I want to know is whether it works again and again.

That’s why I use cycles.

• On 𝕏, I’ll rotate different hook types for two weeks: questions, bold statements, stats, contrarian takes. At the end, I compare impressions and engagement to see which style holds up.

• I’ll schedule threads in the morning for a month, then evenings for the next, and compare.

Cycles turn random tests into patterns I can trust.

3. Bake reflection into the calendar

Even good experiments disappear if I don’t make time to review them. Every Friday, I block 45 minutes to review the results.

Here’s what I do in that slot:

• Tag the tweet formats that performed best so I can reuse them.

• Check newsletter data to see which subject lines and CTAs outperformed the rest. If something worked, it becomes the new baseline.

• Write down at least one lesson from a failure. If a thread underperformed, I ask why: was it the timing, the length, or the hook?

This weekly habit keeps me from drifting. It locks in what’s working and clears out what isn’t.

Want to Rank in AI Search? Get People Talking About You

AI search doesn’t care about your blog. It pulls from Reddit, YouTube, TikTok, Substack, and other community spaces. That means visibility comes from conversations, not corporate posts. To show up, you need public, indexable chatter: PR, creator collabs, demos, and explainers. Build content for skimming humans and scraping machines. The brands people talk about are the ones AI will surface.

→ Find out more

How to Fact-Check Without Messing Up Your Chat

Use ChatGPT’s “Branch in new chat” button to fact-check outputs without clutter. Just branch from the response you want, ask the AI to list all factual claims, and you’ve got a clean checklist to verify, while your main thread stays on track.

→ Find out more

AI Is Wiping Out Entry-Level Marketing Jobs

AI is eating the grunt work, and entry-level marketing roles are disappearing with it. Recent grads face 5.8% unemployment, on par with adults without a high school diploma. Over 41% are underemployed. Without these starter roles, companies risk losing the pipeline of talent needed to fill tomorrow’s senior positions.

→ Find out more

We’re Building Hypefury V2

No ETA yet, but the goal is to make it bigger and better across platforms.

For example, today you can only log in with your X account. In V2, you’ll have alternative login options (see screenshot 👇).

That’s just one example of what’s coming—V2 will bring much more.

Last poll: Will AI kill newsletters?

🟩🟩🟩🟩🟩🟩 No, newsletters will adapt and thrive (62.50%)

🟨⬜️⬜️⬜️⬜️⬜️ Yes, AI will replace them entirely

🟨⬜️⬜️⬜️⬜️⬜️ Curated newsletters will struggle

🟨⬜️⬜️⬜️⬜️⬜️ Too early to tell

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

Don’t forget to try Hypefury (for free) if you haven’t yet.

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury