🦅 Curing "I need to be a Unique content creator" syndrome

Your AI Feature Won’t Impress Customers

Author

Yannick Veys
February 05, 2025

In this issue, you’ll find:

  • Curing “I need to be a Unique content creator” syndrome

  • News creators should know

  • Will Elon Musk’s political involvement benefit or harm X?

GROWTH TIPS

Curing “I need to be a Unique content creator” syndrome

This piece of content has been done before. That thread has been written before. This graph isn’t new anymore.

And if it isn’t Novel or Cool, I can’t post it. Because otherwise: I ain’t Novel and Cool.

This is probably the clearest symptom of imposter syndrome, AKA I need to be a Unique content creator.

You’re forgetting one thing. 102% of creators produce content with ChatGPT or DeepSeek.

And those tools just regurgitate things that have already been said.

I was kidding about the 102%, but I’m 100% sure the vast majority of mediocre creators use AI to generate content ideas.

I’m totally fine with AI helping you with the process and peripherals of your story, such as images or short videos.

But actual creators get their inspiration and stories from life experiences. Not from machines.

So, next time you think you don’t know what to write about, you probably just had a few dull days.

Meeting my friends is enough to get my creative juices flowing again. They live different lives and have other jobs. And their perspectives inspire me to write.

Get out of your comfort zone to create. And remember that a human experience is vastly better than some AI-generated content idea that’s been reused countless times before.

And remember: Your followers might come for your content, but they stay for your personality.

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NEWS CREATOR SHOULD KNOW

Your AI Feature Won’t Impress Customers

A study by Irrational Labs (767 participants) examined the impact of AI messaging in product marketing. Findings:

  • Lower expectations: “Generative AI” branding reduced perceived impact, likely due to past disappointments.

  • No price boost: AI labeling didn’t justify higher prices—users only paid more for clear, proven benefits.

Elon Musk’s Political Moves: A Risk for X?

As Musk takes on an advisory role in the Trump administration, international backlash grows, potentially harming his businesses. Meanwhile, some U.S. companies aim to stay on Elon’s good side to avoid regulatory trouble.

Rob Litterst, co-founder of PricingSaaS, breaks down key shifts shaping SaaS pricing:

  1. AI monetization: Premium tiers, add-ons, and new models could fuel growth.

  2. Seat-based evolution: Traditional pricing adapts to changing customer expectations.

  3. Support models evolving: AI-driven support is reshaping pricing structures.

  4. Pricing pages as strategy: Smart companies use them as product roadmaps.

  5. Open playbooks: Transparency is now a competitive edge.

WEEKLY POLL

Will Elon Musk’s Political Involvement Benefit or Harm X?

Login or Subscribe to participate in polls.

Last week's poll: Which AI company will dominate the market?

🟩🟩🟩🟩🟩🟩 🌀 OpenAI (41.67%)

 🟨🟨🟨🟨⬜️⬜️ 🐋 DeepSeek

🟨🟨⬜️⬜️⬜️⬜️ 𝕏 xAI

🟨⬜️⬜️⬜️⬜️⬜️ 🏴‍☠️ A new, still unknown startup

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

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Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury

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