🦅 Escape the Dark Prison of Overthinking

In this issue, you’ll find:

• Escape the dark prison of overthinking

• News creators should know

• Hypefury’s secret growth hack

Escape the Dark Prison of Overthinking

I used to think I was lazy. The truth is, I just couldn’t handle the feelings associated with the work.

Procrastination isn’t about time management. It’s about emotions. Here are a few things that helped me get unstuck.

1) Shift Your Identity

Every time I delayed, I reinforced the version of me that played small. Every time I acted, I took a step closer to becoming who I wanted to be.

For me, saying “I’m an entrepreneur” changed things. Whether you’re building a product, a business, or an audience—owning that identity makes showing up easier.

2) Stack the Work

When I avoided big tasks (like launching a new feature or pitching an offer), I’d start with something even harder or more boring. After 10 minutes of that, the thing I’d been avoiding felt lighter.

Boredom kills consistency. But if you find a balance between hard and easy tasks, you can be more focused and productive.

3) Make Goals Specific

Vague goals kept me spinning. “I’ll work on my SaaS” or “I’ll post today” gave me excuses.

What worked: “I’ll fix one bug before lunch” or “I’ll post one idea at 4 PM.” Specific rules shrink fear and force action.

4) Focus on Systems

Chasing results, such as revenue, followers, and signups, always stressed me out. What helped was trusting systems, such as a weekly launch update or automatically reposting my best posts with Hypefury.

Once you build systems, progress compounds without constant pressure.

I don’t have a magic cure for procrastination. I’m just sharing what worked for me.

Try one of these approaches and tweak it to fit your world, whether that’s coding, creating, or selling. Action is the only way through.

The Rise of the Vibe Marketer

AI is collapsing marketing silos into a single role: the vibe marketer. Part engineer, part designer, part analyst: one person can now launch landing pages, write copy, automate workflows, and run experiments without a big team. Companies are already hiring “Vibe Marketing Managers,” showing how quickly this lean, AI-powered model is gaining traction.

→ Find out more

TikTok Upgrades DMs with Voice Notes and Photo Sharing

TikTok is making its chats more similar to those of WhatsApp and Instagram. Users can now send 60-second voice notes and up to nine photos or videos in DMs. The update also adds editing tools, as well as safety rules for new contacts and younger users, pushing TikTok deeper into social messaging.

→ Find out more

Why Content Curation Beats the Creation Hamster Wheel

With audiences drowning in algorithmic fluff and AI spam, curation is making a comeback. Great curators win by showing taste, spotting what matters, and shaping narratives. For marketers, mixing curation with original content builds trust, authority, and better-performing campaigns.

→ Find out more

Hypefury’s Secret Growth Hack: Serving (Better!) Fewer People

Ton Dobbe has just published his interview with Samy Dindane, founder of Hypefury.

They talk about:

1. How Samy built and launched the prototype in 3 days

2. The 10 traits that define remarkable software companies

3. Hard-won insights about platform dependence, community-driven development, and knowing when to say no

Last poll: Did you cancel your ChatGPT subscription?

🟩🟩🟩🟩🟩🟩 No (80%)

🟨⬜️⬜️⬜️⬜️⬜️ Yes, I moved to Claude

⬜️⬜️⬜️⬜️⬜️⬜️ Yes, I moved to Grok

⬜️⬜️⬜️⬜️⬜️⬜️ Yes, I moved to another AI

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

Don’t forget to try Hypefury (for free) if you haven’t yet.

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury