🦅 From 200 Followers to Full-Time Creator in Under a Year

In this issue, you’ll find:

• From 200 followers to full-time creator in under a year

• News creators should know

• The Hypefury 2 waitlist is open

From 200 Followers to Full-Time Creator in Under a Year

When Stijn Noorman first started posting on 𝕏, nothing worked.

He had around 200 followers, posted inconsistently, and eventually quit. But in the summer of 2023, fresh out of university with a criminology degree and some savings, he decided to give it one last try.

He focused on understanding what made people click, follow, and share. In less than a year, that curiosity had turned into a full-time income.

The First Significant Shift

Stijn started seeing results when he began mapping what he later called The Follower Funnel:

Tweets + Comments + DMs

↓

Profile Clicks

↓

Optimized Profile

↓

Followers 🎉 🎉 🎉

Good content alone does not grow an account. You need to force attention to your profile.

So Stijn started commenting strategically. Three times a day, twenty minutes each, on posts from a curated list of one hundred big creators.

He did not leave "Nice post!" replies.

He crafted mini-ideas, comments that stood on their own and sparked discussion. Those comments became magnets for profile visits. Over time, that discipline built awareness, and awareness built followers.

Building a Content Engine

Once the visibility started coming in, Stijn focused on content that kept people around. After testing multiple formats, he found five that consistently worked:

1. Contrast Tweets

Show two opposing ideas.

What is smart versus what is dumb. Productive versus wasteful.

These make people pick sides and remember you.

2. Educational Lists

Combine how-to advice with the clarity of bullet points. Easy to skim, easy to save, and they naturally invite engagement.

3. Motivational Tweets

Speak to people's struggles, then remind them why their effort matters.

4. Social Hacking Threads

When you're the new guy, nobody knows you. But they do know the "Power People" in your niche.

Stijn took advantage of this by writing threads breaking down the best ideas of the most well-known accounts in his niche. It allowed him to borrow their authority while showing his knowledge and skills.

5. Deep Dive Threads

Detailed explorations of viral topics, mixing data, visuals, and storytelling to grab attention and educate.

The Tools

At first, Stijn did everything manually. He posted several times a day, un-retweeted, replied, added newsletter plugs, and tracked analytics. It was exhausting.

Then he found Hypefury, and the switch changed everything.

With it, he could:

• Schedule threads and tweets across 𝕏, LinkedIn, and Instagram

• Autoplug his newsletter and lead magnets

• Automate reposting and un-reposting

• Keep his account active 24/7

Other tools filled out his workflow:

• BlackMagic for analytics

• Notion / Kortex (Eden) for writing and notes

• Kajabi for course hosting

• Kit for email marketing

• Canva / Figma for visuals

• Webflow + GoDaddy for his site

Each piece supported his creator business like parts of a small media company.

The Bigger Lesson

Stijn's story is not about overnight success. It is about a deliberate process.

He studied what worked, stayed consistent, and optimized relentlessly.

He didn't waste time thinking, "I should've started back in 2020/2018/2014... when it was easy to grow." Was it really easier? Maybe. But he didn't care.

He focused on showing up every day, improving a little bit each time, and outcompeting who he was yesterday. The results followed.

The Browser Just Became the New OS

OpenAI’s ChatGPT Atlas changes everything. It’s not a chatbot anymore, but a smart browser that remembers, clicks, and completes tasks for you. Agent Mode turns ChatGPT into an active worker that browses, shops, and acts.

Competitors are rushing in: Google’s Gemini in Chrome, Microsoft’s Copilot in Edge, Opera’s Neon, Perplexity’s Comet, and Atlassian’s work browser. The fight is for the space between intent and action.

For marketers, this shifts everything. Queries become tasks. Agents remember context, suggest actions, and decide what users see. Good brands create content. Great brands become the button the agent presses.

→ Find out more

Fix Your Funnel Before You Book More Calls

Your team is getting meetings, and that’s good. But if they are not turning into real opportunities, you have a funnel problem. Justin Ryburn and Tito Bohrt say start with data, not guesses: review call transcripts or get reps to flag where prospects drop off. Check if calls match your ICP, if the right buyer is on the line, and if the pitch actually resonates.

Next, define clear exit criteria so reps stop celebrating dead-end calls. Add a scorecard to track consistency, like how well reps uncover pain or align next steps. Then, train where it hurts: run role plays, refine ICP, and coach urgency.

And do not hide behind more volume. Fix the system first.

→ Find out more

YouTube Launches Ask Studio, Your Data Chat Partner

YouTube is releasing Ask Studio, an AI chatbot built inside YouTube Studio to help creators understand analytics, track audience sentiment, and find new video ideas.

You can open it by clicking the sparkle icon in your dashboard. Ask Studio answers prompts like “analyze the performance of” or “what are viewers saying about my latest video?” and uses your channel data to give insights and suggestions.

Compared to the visual Inspiration tab, Ask Studio offers real time, conversational help with titles, outlines, and creative angles. It is now available in English for some U.S. creators, with more languages and countries coming soon.

→ Find out more

Join Hypefury 2’s Waitlist

We’re working hard to deliver Hypefury 2 ASAP.

It’s a brand new version that helps you grow across every major social platform. Join the waitlist today to be among the first to experience the new Hypefury.

Last poll: Will AI Steal Market Share From Social Media?

🟩🟩🟩🟩⬜️⬜️ 🔵 Yes, big time (40%)

🟩🟩🟩🟩⬜️⬜️ 🟡 Maybe a little (40%)

🟨🟨⬜️⬜️⬜️⬜️ 🔴 No chance

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

Don’t forget to try Hypefury (for free) if you haven’t yet.

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury