- Growth Notes by Hypefury
- Posts
- 🦅 How to Brag Without Being Annoying
In this issue, you’ll find:
How to brag without being annoying
News creators should know
Which AI tool do you use most often?
GROWTH TIPS
How to Brag Without Being Annoying
Self-promotion isn’t just showing off—it’s a must-have skill if you want to grow as a creator. If you skip it, you miss out on money and new fans.
Here are 3 simple lessons for creators:
1. Think of Self-Promotion as Helping
Most people feel weird about sharing their work. But if you know your product or idea can help someone, sharing it is a good thing. You’re not being pushy—you’re being useful.
Share things that would have helped the “old you.” Every thread, email, or post is a way to save someone time or trouble. When you see self-promotion as helping, it feels a lot better.
How to self-promote (without being sleazy or salesy):
— Tim Denning (@Tim_Denning)
11:16 AM • Jun 19, 2025
2. Tell Stories, Don’t Just Sell
People tune out ads, but they pay attention to stories. Talk about why you made your product or what it taught you. Stories make you real and easy to trust.
Share your wins, mistakes, and turning points. Let people follow your journey. Ask questions or invite replies so others feel part of the story.
Marc Lou has a simple formula: Every day, share what you’ve learned, even if it’s small. This makes your audience root for you.
3. Show, Don’t Brag
You don’t have to shout about how great you are. Show your process. Give tips. Share what worked for you. When you teach, people see your skills without you having to brag about them.
Post before-and-after examples. Walk people through the steps you took to achieve results. Give away a tool or template you made.
Katelyn Bourgoin shares “teardown” posts where she breaks down smart marketing ideas. She gives so much value that people ask her for advice, without her ever having to pitch herself.
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GROWTH NEWS
How Billion-Dollar Brand Names Are Made
Great names like BlackBerry or Dasani weren’t obvious winners at first, but they stuck by being distinct. Naming expert David Placek breaks down his process: brainstorm without judgment, test for emotional impact, and use sound to signal qualities like trust or innovation. A strong name isn’t just catchy—it compounds value over time.
Why Smart Giveaways Feel Like Gifts, Not Bribes
The best giveaways don’t just dangle expensive prizes—they tap into psychology. People respond to offers that feel personal, exclusive, and emotionally rewarding. Death Wish Coffee nailed it with a contest that matched its brand identity and gave fans something they craved but wouldn’t buy themselves. Done right, giveaways build loyalty, not just buzz.
YouTube’s Getting AI Search—and It Might Kill the Click
Google is bringing its zero-click AI strategy to YouTube. Some users will now see AI-generated summaries of video results, so relevant, they might not even need to watch. It’s opt-in for now and limited to Premium users, but the shift is clear: less clicking, more instant answers.
A QUESTION FOR YOU
Which AI Tool Do You Use Most Often? |
Last poll: How often do you use Google compared to a year ago?
đźź©đźź©đźź©đźź©đźź©đźź© Less than before (75%)
🟨⬜️⬜️⬜️⬜️⬜️ About the same
⬜️⬜️⬜️⬜️⬜️⬜️ More than before
That’s it for now, everyone! We’ll meet again next week to discuss some more of this!
Don’t forget to try Hypefury (for free) if you haven’t yet.
Feel free to reply to this email. It goes directly to me.
Cheers,
Yannick Veys
Co-founder and CMO of Hypefury
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