🦅 How to Build a $6M/Year Business

In this issue, you’ll find:

• How to build a $6M/Year business

• News creators should know

• You’re one cold DM away from your first high-ticket client

How to Build a $6M/Year Business

Dickie Bush built a $6M/year business in just 4 years and grew 560K+ followers by mastering one skill—digital writing. He's helped 10,000+ creators start and monetize their online audiences.

Here are 3 lessons from his journey. Every solo creator should steal.

1. Tiny Improvements Create Massive Compounding

Growth isn't about giant leaps—it's about getting just 1% better every day.

Small iterations make time your secret weapon.

Instead of burning out chasing massive growth hacks, focus on consistent, tiny upgrades:

• Refine your email copy bit by bit

• Test small changes in your tweets

• Improve your landing page headline one word at a time

• Look for ways to save time or get the same results faster—shave a minute off your workflow or batch tasks for more productivity

This daily compound effect stacks into exponential results.

Try this: Track a small metric weekly—open rate, CTR, signups, or even the time you spend on a task—and tweak one thing to improve it. Rinse and repeat.

2. You're Always Selling, Just to Different People

At first, you sell your audience. Later, your team. Eventually, leaders and partners. But the core skill stays the same.

After every sale or win, ask:
"Was there any reason you almost didn't buy?"

The objections hidden in that answer are pure gold. Fix them, and your conversions soar.

Example:
If people hesitate on pricing, offer a payment plan.
If they worry about value, share testimonials or demos earlier.

As a solo creator, mastering this mindset lets you sell smarter and build lasting trust.

3. Leverage Your Systems—Not Your Willpower

Burnout is the enemy. Relying on willpower alone won't scale.

Build systems and assets that work when you're not working:

• Automated email sequences that nurture subscribers

• Content libraries you can repurpose endlessly

• Scheduling tools like Hypefury to cross-post seamlessly

Set it once. Benefit forever.

Bonus tip: Boredom means you're building momentum. Write that 100th email, make that 500th post. Boring tasks pave the way to the "overnight success" everybody celebrates.

From Side Project to $80M Exit—No Code, All Vibes

Wix just acquired Base44 for $80M—an AI app-builder started by 31-year-old Maor Shlomo after military reserve duty. Built as a side project, the no-code platform lets users create apps and games with plain text. It hit 100K+ users fast and turned nearly $190K in profit with just six employees.

→ Find out more

Want Authority on LinkedIn? Start Using Video

Native LinkedIn videos now beat text posts in both reach and engagement. Why? They feel more personal and build trust faster. Smart marketers use them to showcase expertise, highlight team insights, and grow credibility. With a clear plan and some repurposing, one video can go a long way.

→ Find out more

Substack Thrives Without Ads—But Can It Stay That Way?

Substack’s winning formula? No ads, no algorithms—just direct connections between creators and readers. It’s paying off: over 50 writers now earn $1M+ per year. But with brands like Hinge and American Eagle entering the space, the pressure to monetize differently is growing. The big question is: Can Substack scale without losing what made it great?

→ Find out more

You’re One Cold DM Away From Your First High-Ticket Client

You don’t need a huge audience to land high-ticket clients.

You need one good DM.

Here’s how three creators—each with a niche offer and no fluff—turned a single cold message into thousands in revenue.

Find out more in the latest issue of 🧲 The Lead Magnet:

Last poll: What should we cover next?

🟩🟩🟩🟩🟩🟩 Growing an audience from scratch (53.13%)

🟨🟨🟨⬜️⬜️⬜️ Building with AI

🟨🟨⬜️⬜️⬜️⬜️ Launching your MVP the smart way

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

Don’t forget to try Hypefury (for free) if you haven’t yet.

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury