🦅 How to Never Run Out of Content Ideas

In this issue, you’ll find:

• How to never run out of content ideas (and 3x your reach)

• News creators should know about

• How are you currently capturing your content ideas?

How to Never Run Out of Content Ideas (And 3x Your Reach)

Nobody stops posting because they're lazy. They stop because they open a blank doc, stare at it for 20 minutes, and close it. Tomorrow will be different, they tell themselves. It never is.

The real issue isn't creativity. You already have ideas, dozens of them, every single day. You're just letting them slip away. Here's how to fix this and multiply your reach without extra effort.

1) Collect One Idea Per Day

Something caught your attention today. A conversation where you changed someone's mind. A problem at work that took you an hour to untangle. A hot take online that made your blood boil. A lesson you learned the hard way.

That's a post. But only if you write it down before it fades.

Most of us experience these moments constantly and do nothing with them. By morning, they're gone. The trick isn't generating more ideas. It's catching the ones you already have.

Keep it dead simple: one idea per day, captured the second it hits. Don't judge it. Don't workshop it in your head. Just get it onto a page, a notes app, a voice memo, whatever is closest.

Graham Mann spent 2 weeks building the perfect content strategy before posting anything. The result? Zero growth. Everything changed when he started publishing first and refining later. This isn't groundbreaking advice, but it's worth saying again because overplanning is the number one trap people fall into when trying to stay consistent. Capture first. Polish later.

What to do:

• When you catch yourself thinking "I wish someone told me this sooner," write it down immediately

• If you explained something to a friend today, that explanation is a post

• When you disagree with advice you see online, that friction is content waiting to happen

• Pick one capture tool and stick with it. Notes app, voice memo, email to yourself. Keep it frictionless

2) Write About What You Actually Know

Here's why most creators hit a wall after a few weeks: they're trying to be interesting instead of drawing from what they've lived.

A better approach is to limit yourself to topics you've spent at least two years working on, thinking about, or struggling with. It sounds restrictive, but it's actually freeing. You're not researching or guessing. You're remembering. The thinking is already done. The opinions are already formed. All that's left is putting them into words.

Going narrow doesn't shrink your opportunity. It sharpens everything you write and makes the well deeper, not shallower.

What to do:

• Write down 3-5 topics you've spent real years on: your career, a skill you've built, a problem you've solved

• Before you hit publish on anything, ask yourself: does this connect to one of those topics? If not, skip it

3) One Platform Is a Trap

Your entire audience on one app is a single point of failure. One algorithm update and your reach can vanish overnight. Plenty of creators learned this the hard way on 𝕏 when engagement rules changed without warning.

But there's a bigger reason to go multi-platform, and it's not just about risk. It's about luck. When you share the same idea on 𝕏, Threads, and Bluesky, you're placing it in front of three separate audiences with completely different cultures and discovery mechanics.

Something that gets zero traction on one platform can take off on another. Every post becomes three lottery tickets instead of one. Same idea, same effort, 3x the reach.

What to do:

• Post your daily idea on 𝕏, Threads, and Bluesky. Three audiences, three shots for every idea to land

• Use Hypefury to publish to all three from one writing session, so your daily habit stays the same while your reach multiplies

Threads adds one-tap sharing into Instagram Stories

Threads now lets you share public posts straight into Instagram Stories with a dedicated share button, without switching apps. The content appears in a simple full-screen template, which speeds up reposting but limits how much you can customize the look inside Threads. Meta hopes easier cross-posting will drive more reach for Threads content and add fresh material to Instagram Stories. Brands and creators may gain extra exposure, although followers who see the same update on both Threads and Instagram could experience more repetition.

→ Find out more

Smarter AI Agents, From Prototype to Production

Use top frontier models to explore messy, unpredictable tasks, then fine tune smaller models once the use case stabilizes for cheaper, faster performance. Strong typing, better agent orchestration, and built in critique loops sharply increase one shot success rates on real workflows. Centralizing prompts, memory, logs, and automated prompt optimization turns agent traces into continuous product improvement without manual tweaking. Cheap, capable open models now make cost and tooling choices as important as raw accuracy, while clear boundaries between skills and agents keep complex systems debuggable.

→ Find out more

Apple’s Silent Smart Glasses Could Redefine Everyday AI

Apple is rapidly advancing AI smart glasses that build on the idea of Meta’s camera‑equipped Ray-Ban frames, adding dual lenses for both computer vision and photo or video capture. The company reportedly managed to fit cameras, microphones, speakers, and power components directly into the frame, avoiding the need for an external battery pack. A key differentiator comes from Apple’s acquisition of Q.ai, whose technology interprets silent speech and micro facial movements so people can interact with Siri without speaking out loud. If Apple delivers this kind of discreet, highly accurate input, the glasses could make voice assistants feel more natural and worth the likely higher price compared to Meta’s options, with a launch targeted within about a year.

→ Find out more

Last poll: How Are You Using Claude Code in Your Creative Workflow?

🟩🟩🟩🟩🟩🟩 Experimenting with it but I haven't integrated it fully yet (44.44%)

🟨🟨🟨🟨⬜️⬜️ For coding projects and automation

🟨⬜️⬜️⬜️⬜️⬜️ Using it to learn coding while creating

🟨⬜️⬜️⬜️⬜️⬜️ I focus on non-technical creative work and don't use it

That’s it for now, everyone! We’ll meet again next week to discuss more of this!

Don’t forget to try Hypefury (for free) if you haven’t yet.

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury