🦅 I have a confession to make

In this issue, you’ll find:

• I have a confession to make

• News creators should know

• 3 contrarian lead gen moves

I have a confession to make

I wrote this section on Wednesday, January 29th—two weeks ago.

The world could’ve changed.

An even cheaper competitor to DeepSeek could’ve been launched. Trump might’ve signed another 100 Executive Orders.

My point is: don’t worry about working ahead. About working smart and optimizing your schedule to live free of your calendar and external pressure.

In the long run, you have to stay energized to keep creating content. It’s not an easy life as a creator. So, use all the tools and automation you have at your disposal to make your life easier.

The most important thing you should focus on is creating the best possible content.

Let your schedule work for you and optimize your life and calendar to maximize your producer mindset.

I’ll close by saying that I’ve now been a social media creator for five years and in that time, there was one thing that stood out to me:

I will never go after what other people think is cool again.

I will only focus on things that give me energy and fulfill my life. And if it fulfills my life, I’m sure I can empower other people with that content, too.

YouTube’s 2025 Roadmap: Culture, Engagement, AI, and TV

YouTube CEO Neal Mohan has outlined four key priorities for the year ahead:

1. Keep YouTube the epicenter of culture, fostering a vibrant and inclusive community where every voice matters.

2. Introduce innovative ways for fans to interact and support their favorite creators.

3. Enhance the YouTube TV experience with second-screen features that improve engagement and usability.

4. Continue investing in AI tools that empower creators, including features that help them reach new audiences.

Infographic: Proven Hooks for Instagram Reels

The team at DigiPax shares their top tips for crafting compelling hooks for Instagram Reels.

Check out the infographic for insights on grabbing audience attention from the first second.

Google Is Losing Ground

Last year, Google’s share of the search engine market dropped below 90% for the first time in a decade. While it remains the dominant discovery tool, the rise of AI-powered alternatives is beginning to impact its core business.

As shown in a new chart from Visual Capitalist, Google’s slight decline coincides with Bing’s growth, likely driven by Microsoft’s partnership with OpenAI. AI integrations are enhancing Bing’s capabilities, and ChatGPT is displaying Bing results. Thus, the search landscape is gradually evolving.

3 Contrarian Lead Gen Moves

To sell, you need leads—and that means a landing page.

Most landing pages are either boring or overly focused on personal branding

But how can we stay away from these common pitfalls?

I studied the landing pages of Justin Welsh, Codie Sanchez, and Jay Clouse.

In the last issue of The Lead Magnet, I shared three tactics from their landing pages to boost your conversions—no personal branding required.

You can check it out here:

Last week's poll: Will Elon Musk’s Political Involvement Benefit or Harm X?

🟩🟩🟩🟩🟩🟩 ⬇️ It will damage X (56.25%)

🟨🟨⬜️⬜️⬜️⬜️ ↔️ It won’t impact X

🟨⬜️⬜️⬜️⬜️⬜️ ⬆️ It will be beneficial

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

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Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury