In this issue, you’ll find:

• Nothing like this exists

• News creators should know

• 2025 Creator Domination Starter Kit

Nothing like this exists

The biggest problem creators have is coming up with new content, every, single, day.

An even bigger problem is when imposter syndrome kicks in. When they think they need to create something new and exciting, otherwise, they will be laughed at or worse, ignored.

The cure is not to think you need to write something unique.

The cure is to think you’re unique.

You have unique experiences.

You have a unique personality.

That’s how you stand out.

So next time you don’t know what to write about. Simply reflect on your day and create a little story out of it. Share a picture or yourself or what you were doing.

Nothing like it will exist. There’s no imposter-syndrome-worries

Everyone craves some human interaction. Where they’re sure about talking to a human and not to some AI-generated post or comment.

The only thing you need to do is keep a producer mindset on during the day.

Look for things you can share and capture with your phone for extra authenticity.

Enjoy creating things that don’t exist yet!

Online Shopping Surges Past Pandemic Records

In 2024, online shopping has outdone the pandemic era, breaking records set during the COVID lockdowns. Check this overview from Visual Capitalist.

For marketers and app developers, this is a big deal. With more people shopping online than ever, the window to drive in-app purchases and streamline sales is wide open. If you want to boost conversions, now’s the perfect time to seize the momentum.

YouTube’s New Tool for Shorts Creation

YouTube is testing a feature that makes creating Shorts from longer videos simpler.

Here’s how YouTube explains it:

“We’re experimenting with a feature that lets creators easily cut out engaging segments from long-form videos on YouTube and instantly publish them as separate 16:9 videos. If you’re a creator in the experiment, you will see the option to ‘Create a video highlight’ in the video editor tool in YouTube Studio Desktop.”

In short, this tool analyzes viewer engagement to generate Shorts showcasing your videos' best moments.

𝕏 Gears Up for Regional Launch of ‘X Money’

𝕏 appears to be proceeding with its ‘X Money’ rollout in selected U.S. states rather than nationwide.

The code includes references to X Money’s availability “in your state,” pointing to a regional release while the company works on resolving regulatory hurdles elsewhere.

This phased approach allows X to start the project sooner, though the limited reach will cap its early adoption.

Last week's poll: On which platform do you plan to focus in 2025?

🟩🟩🟩🟩🟩🟩 🚀 𝕏 (42.11%)

🟨🟨🟨⬜️⬜️⬜️ 💼 LinkedIn

🟨🟨⬜️⬜️⬜️⬜️ 🌀 Threads

🟨⬜️⬜️⬜️⬜️⬜️ ✉️ Substack

⬜️⬜️⬜️⬜️⬜️⬜️ 🦋 Bluesky

⬜️⬜️⬜️⬜️⬜️⬜️ 📸 Instagram

⬜️⬜️⬜️⬜️⬜️⬜️ 🕺TikTok

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

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Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury