In this issue, you’ll find:

• One final game

• News creators should know

• What’s your prediction for 2025

One final game before the year ends

Just show up, they said.

And post every day, they said.

You will become successful, they said.

Well, they were all wrong.

You lost round one. Didn’t became a millionaire in 2024. But at least you’re still alive, ready for round two. Squid Game players aren’t that lucky.

Here’s your game plan for round two.

AI arrived, and people who play the game with AI know that it helps them stay consistent and post above-average content.

But AI also levels the playing field for everyone. It makes content mediocre for everyone.

AI also makes it easier to create content, and if things become easier to create, they become more abundant.

So you’re competing with more and more mediocre content from more and more machine-like content producers.

That means your game plan should be to make more human-like content.

More jokes. More you, sharing things about your life. More you on camera.

But that’s hard. It takes time. It can’t be automated as good.

And that’s also the opportunity.

When everyone zigs, you need to zag.

And in 2025, the most successful creators will be the ones that zag and produce more human-based content.

Instead of posting mediocre content three times per day.

Post awesome content just a couple of times per week. And that doesn't mean you can’t ask ChatGPT or Claude what to post. It just means you need to execute more with a human touch.

Not with something anyone can whip up with a simple prompt.

Enjoy taking some time to create your 2025 game plan. Don’t hesitate to ask ChatGPT what your round 2 approach should be. Remember that using ChatGPT to create content for you, will not win you the grand prize.

You have to step up to stand out. That’s how you win your content game in 2025 and beyond.

Predictions for Social Media Marketing in 2025

Social Media Marketing Predictions for 2025

Andrew Hutchinson shared 26 predictions about shifts in the social media landscape for the coming year, highlighting AI’s crucial role.

His analysis covers potential developments for:

• Facebook

• Instagram

• LinkedIn

• Pinterest

• Snapchat

• Threads

• TikTok

• 𝕏

YouTube Shares Its Top Ad Campaigns of 2024

YouTube has shared an overview of its best-performing ads of 2024, based on a range of audience response and engagement metrics, along with Gemini’s assessment:

“This year, we had Gemini help us out by examining over 13,000 of this year’s most successful ads from around the world to learn what really makes them stand out from the pack.”

Find out who the big winners are here.

Instagram Previews AI Video Tools

Instagram head Adam Mosseri teased new generative AI tools that let creators “change nearly any aspect” of their videos with text prompts. Powered by Meta’s Movie Gen AI, these features are expected next year.

The tools will enable creators to modify outfits, backgrounds, and appearances with ease.

Special masterclass with Jessie Pujji

On January 16, Jessie Pujji is hosting a special masterclass as part of our Creator Courses.

He will share:

1. The story behind a particular tweet that keeps bringing in sales

2. How to think about the algorithm and program virality into your posts

3. How to convert social readers into customers

Access to Creator Courses is a new perk for users with a Hypefury Creator plan or higher. We may extend access to this event to other subscribers of our email list.

Keep an eye on your inbox for an invitation to this masterclass.

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

Don't forget to sign up to Hypefury if you haven't yet.

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury