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- 🦅 Reframe Failure Into Fuel
🦅 Reframe Failure Into Fuel
Content Engineers Are the Future of Marketing
Yannick Veys
September 10, 2025
In this issue, you’ll find:
Reframe failure into fuel
News creators should know
Will AI steal market share from social media?
GROWTH TIPS
Reframe Failure Into Fuel
Fear of failure kills most projects. What helped me? I started treating every new move like an experiment, not a do-or-die mission.
Here’s how you can run your life and business like a lab:
1. Start with a small goal
Don’t launch “the next big thing.” Test one piece of it.
Want to grow on YouTube? → Post one video every week for a month.
Curious about writing? → Publish five threads in 2 weeks.
Thinking about a podcast? → Record 3 short episodes.
Think like a VC.
You’re investing your time, which is as scarce and precious as capital.
Try many small things, take what works and throw away the rest.
Never risk a lot on one project. Never put yourself at risk.
Treat your projects like cattle, not pets. Be proud of your
— Daniel Vassallo (@dvassallo)
12:57 AM • Mar 23, 2024
2. Turn goals into hypotheses
Ask: What do I want to find out?
Business idea → “Will ten cold emails get me at least three replies?”
New platform → “Will posting daily on 𝕏 grow my followers by 50 in a month?”
Product idea → “Will five people pre-pay for my course if I pitch it?”
While you're busy complicating things, smart solopreneurs have:
- A short sales page
- A simple offer
- A CTAYou can test an idea in 1 hour for $31.
Start, then learn.
Not the other way around.
— Justin Welsh (@thejustinwelsh)
12:17 PM • Sep 6, 2023
3. Collect data, not judgments
The outcome doesn’t define you: it’s just information.
Consistently ask for feedback. It’s one of the best things you can do for your growth.
— Ali Abdaal (@AliAbdaal)
3:02 PM • Feb 21, 2023
If 7 out of 10 ignore your cold emails, you’ve learned your pitch needs tweaking. If only one person watches your video, that’s a sign to refine the topic or thumbnail. If no one pre-pays, you save months of building the wrong product.
Failure isn’t failure. It’s feedback. The faster you test, the quicker you learn.
Growth Notes is sponsored by The Flyover
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GROWTH NEWS
Content Engineers Are the Future of Marketing
Forget cranking out assets. The new edge is building AI-driven systems that scale content everywhere.
Content engineers bake brand voice into workflows, design cross-platform ecosystems, and create feedback loops that keep improving performance. As marketing shifts to agent-based systems, teams that embrace content engineering will outpace the rest.
OpenAI Is Building a Hiring Platform to Compete with LinkedIn
OpenAI just announced plans for a jobs platform powered by AI, aiming to connect businesses and employees directly.
Launching by mid-2026, it will put the company in direct competition with LinkedIn while signaling OpenAI’s push into new markets beyond its core tech products.
5 Smart Ways to Use AI in Content Products
AI can speed up the boring parts of content work: research, organizing notes, drafting extras, breaking through writer’s block, and even translating for new audiences.
It’s great for repetition and scale, but it still needs oversight. The edge remains human: originality, storytelling, and judgment.
A QUESTION FOR YOU
Will AI Steal Market Share From Social Media? |
Last poll: Will AI kill newsletters?
🟩🟩🟩🟩🟩🟩 No, newsletters will adapt and thrive (62.50%)
🟨⬜️⬜️⬜️⬜️⬜️ Yes, AI will replace them entirely
🟨⬜️⬜️⬜️⬜️⬜️ Curated newsletters will struggle
🟨⬜️⬜️⬜️⬜️⬜️ Too early to tell
That’s it for now, everyone! We’ll meet again next week to discuss some more of this!
Don’t forget to try Hypefury (for free) if you haven’t yet.
Feel free to reply to this email. It goes directly to me.
Cheers,
Yannick Veys
Co-founder and CMO of Hypefury
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