🦅 The audience-building blueprint

In this issue, you’ll find:

• The audience-building blueprint

• News creators should know

• A behind-the-scenes look at Inboxs’ new sales pipeline

The audience-building blueprint: 5 rules to live by

Most creators can’t monetize because their content is forgettable.

Do the opposite 👇

1. Authority is your engine.

Create content that actually helps people solve problems or reach goals. That’s how you become the go-to. Platitudes don’t convert, solutions do.

2. Learn in public

Pick a skill you enjoy, and others want. You don’t need to be an expert. Learn, apply, and share. That’s how you attract followers and clients.

3. Live an interesting life, then document it.

Build a business. Get jacked. Travel somewhere fascinating. Then, share what you’re learning along the way. No one wants recycled content—they want your story.

4. Show proof, not claims.

Take on your first 1-2 clients for free or cheap. Get results. Turn them into case studies. Break down what you did and how others can copy it.

5. Get your content seen.

Even the best posts won’t work if no one sees them. Distribution is how you unlock growth:

• Add value in comments on larger accounts to get discovered

• Invest in retweets to kickstart momentum

• Use trending ideas as a springboard by building on them with your own take

OpenAI Might Be Building a Social App

OpenAI is reportedly testing a social network with a feed powered by ChatGPT's image generation.

The project's still early, but CEO Sam Altman is gathering outside feedback—and throwing shade at Elon Musk while he's at it.

Whether it launches standalone or inside ChatGPT, the move could give OpenAI the fresh, real-time data it needs to compete with X and Meta.

Want to reach Gen Z? Check Meta's new report

Meta's latest report is packed with insights for brands and creators trying to connect with Gen Z.

This audience loves short, niche videos and shares them like digital love notes—67% share Meta videos, and 78% discover brands via video.

They expect fast, personalized replies (even from AI) and shape their feeds around what reflects their vibe.

Instagram's algorithm now favors shares, so understanding this shift is key.

LinkedIn drops a goldmine for creators

LinkedIn just launched a new "Create on LinkedIn" mini-site, which is loaded with tips.

From posting fundamentals to video-specific advice, it breaks down what works and why.

You'll find best practices, examples, and even ideal video specs to make your content pop.

Bookmark it—it's a solid go-to for leveling up your LinkedIn game.

Clifton Sellers Turned a $10 Website Into a $1M+ Agency

Clifton Sellers solved a problem 90% of founders don’t even know they have.

Find out how he’s changing the personal brand game:

1. Read his story here

2. Attend the masterclass we’re hosting with him on April 23 at 10:30 AM ET→ “Personal Brands Exposed”

The 5-minute drill to qualify your leads

At the end of the first sales call, most people say, “Alright, let me know if you have any questions!”

That’s how you end up in lead limbo.

Instead, close the call with clarity:

• Are they interested?

• Is now the right time?

• What’s the next step?

Do this in the last 5 minutes, and your calendar won’t be full of unqualified follow-ups.

Find out more in the last issue of my weekly newsletter: 🧲 The 5-minute drill to qualify your leads

Check out this preview of Inboxs’ new sales pipeline

^{First 25 people to grab a paid plan get 30% off for 3 months using the coupon code LEADMAGNET}

Last poll: 🎮 Will video games become a real way to make money as a creator?

🟩🟩🟩🟩🟩🟩 🟢 They already are – Creators are cashing in right now (37.50%)

🟩🟩🟩🟩🟩🟩 🟡 Not yet, but getting close – The pieces are falling into place (37.50%)

🟨🟨🟨🟨⬜️⬜️ 🔴 Probably not – Still feels like more hype than results

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

Don’t forget to try Hypefury (for free) if you haven’t yet.

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury