🦅 The Content GPS: From Noise to Cash

In this issue, you’ll find:

• The Content GPS

• News creators should know

• Did you cancel your ChatGPT subscription?

The Content GPS: From Noise to Cash

Most creators are stuck posting at random. They follow inspiration, copy trends, and hope something hits. Spoiler: It never works!

Matt Gray spent $487,000 testing multiple alternatives, and I think he has come up with the most efficient content strategy.

He calls it GPS—Goals, Pillars, Systems.

G = Goals

Every piece of content should benefit your business. You should pick only one goal for each post or video.

If you don't, you're publishing at random. If you try to have more than one goal, you'll end up confusing your readers or viewers.

Matt Gray focuses each of his posts on one of these goals:

• Sales acceleration: Move a lead closer to the purchase.

• Lead generation: Acquire new subscribers

• Authority building: Position yourself as an expert

• Retention/expansion: Deepen customer loyalty

• Community building: Spark conversations

P = Pillars

Each piece of content should be part of a global strategy. Define:

• 3 core themes where you’re an expert or you want to become one

• 3 platforms where you can reach your audience

• 3 formats that match your natural style

Here’s the key: you can’t just pick topics and pretend to be an expert.

Instead, start projects relevant to your area of expertise, and share what you learn.

With clear pillars, creating content becomes a more predictable process. It becomes an ongoing documentation of your work.

S = Systems

The real unlock isn’t working harder. It’s removing yourself from the grind. Systems transform content from “job” to asset:

• Repurpose one idea into 10+ pieces

• Use a content calendar to eliminate decision fatigue

• Automate distribution across platforms

• Build CTAs that turn views into leads, and leads into revenue

Hypefury is perfect here: it helps you take your daily tweets, repurpose them, and schedule distribution while you focus on creating. That’s how you scale without burning out.

Stop chasing random inspiration. Stop relying on luck. Instead, plug into GPS (Goals, Pillars, Systems) and your content stops being noise.

It starts being a business.

AI Startups Are Rewriting Growth Benchmarks

Some AI companies are hitting $100M ARR in year one. Bessemer’s study shows two paths:

1. Supernovas that rocket to $125M by year two but struggle with margins and retention

2. Shooting Stars that grow slower but healthier with 60% margins

→ Find out more

Turn AI Hallucinations Into Real Traffic

AI often invents URLs that don’t exist, but you can still capture that traffic. By filtering analytics for AI assistant visits, exporting to Sheets, and checking for 404s, you can redirect those phantom URLs to real pages. Smart 301s not only recover visits but also show what content LLMs expect from your site.

→ Find out more

Meta’s Q2 Earnings Make One Thing Clear: Video Rules

Video is now the growth engine on Meta. Time spent on Instagram videos is up 20% year-over-year, and advertisers using video-first strategies are seeing stronger results.

→ Find out more

Last poll: Is ChatGPT 5 an improvement?

 🟩🟩🟩🟩🟩🟩 💩 Absolutely not! (46.67%)

🟨🟨🟨🟨⬜️⬜️ 🥳 YESSS!

🟨🟨⬜️⬜️⬜️⬜️ 🤐 Too early to say

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

Don’t forget to try Hypefury (for free) if you haven’t yet.

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury