🦅 The Creator’s Shortcut to a 1-Hour Workweek

In this issue, you’ll find:

• 3 hacks every creator should steal from Matt Gray

• News creators should know

• Create viral story threads with your own AI Agent

3 Hacks Every Creator Should Steal from Matt Gray

Most solo creators dream of freedom… but they build themselves a job.


For a while, Matt Gray did the same. When he was 24, he was working 40+ hours a week in his business. Now? He runs multiple 8-figure businesses in just 1 hour per week.

Here are three hacks that made his 1-hour workweek possible:

1. Build systems, not stress

Every time you solve a problem, write down how.
Every time you repeat a task, record yourself doing it.
You don’t need a VA or a team to systemize—you need a habit.

Practical tip →
Use Loom + Notion to document your workflows as you go.

Give each task a title like “How I repurpose a thread into 3 emails.” After 30 days, you’ll have your own solo-creator playbook.

Systems are how you stop wondering “What do I do next?” and start getting results on autopilot.

2. Ask before you act: “Can this be automated?” 

Posting, replying, editing, sorting, tracking—if it’s repetitive, it can likely be automated.

Most creators don’t need help. They need Zapier (or n8n, better and cheaper).

Practical tip →
Set up these 3 base automations:

• Use an AI Agent to generate story threads, which are now the most viral content on 𝕏 (we’re hosting a webinar on how to build this next week 👀)

• Set up an automation that reposts your top-performing tweet or LinkedIn post after 30 days (most of your audience missed it the first time)

• Use Hypefury’s autoplugs to post your offers after high-performing tweets automatically

It won’t feel like much at first. But stacked together, these automations remove hours of mental load and busywork every week.

3. Don’t delay your personal brand

Matt Gray scaled companies, but regrets ignoring his own brand early on.
Why? Because business brands get forgotten.

People remember people. The earlier you show up as yourself, the sooner you gain trust, audience, and leverage.

Practical tip →
Start small. Share what you’re learning, what you’re building, or what’s worked for you.


You don’t need a niche. You need a point of view. The real compounding starts when your name is the brand. And you can’t automate that.

AI Is Coming for Knowledge Workers

Generative AI is no longer just a productivity tool. It’s replacing tasks once reserved for top-tier professionals. Experts in law, engineering, and writing are being outperformed by systems that do all three at once. The shift is already happening inside OpenAI, where even their execs are preparing for obsolescence.

What will matter next? Emotional clarity (feeling without overreacting), discernment (seeing yourself and reality clearly), and connection (creating trust and safety in teams). Skills no AI can replicate—yet.

→ Find out more

ChatGPT Is Now Bigger Than Reddit

In just 18 months, ChatGPT shot past Bing, Amazon, and TikTok in global traffic. It now ranks as the 17th most visited website in the world, beating Reddit and Netflix. The only AI site anywhere near the top 50. Creators and marketers, take note: attention is shifting fast, and ChatGPT is where the eyeballs are going.

→ Find out more

9 Predictions Every B2B Marketer Should Consider

Pierre Herubel lays out how B2B marketing is changing—from personal brands replacing company pages to creators becoming the new growth engine. AI will shrink agency roles, distribution will matter more than originality, and solo operators will launch faster than teams. These 9 predictions aren’t just opinions—they’re a blueprint for what’s coming.

→ Find out more

Create Viral Story Threads With Your Own AI Agent

Join our 60-minute masterclass and learn how to build your AI Agent.

On 𝕏, one content format is consistently going viral: story threads featuring an image in the tweet hook and video snippets in the subsequent tweets.

Ghostwriting agencies are charging over $3,000 per month to craft threads like these. But we’ve developed a solution. We’ve created an AI Agent that handles all the work.

Join our masterclass to learn how to build your own viral thread AI Agent.

It’s scheduled for June 11, 11:30 AM ET.

Cold DMs That Trigger Responses

In a world where cold DMs are starting to feel like ChatGPT and your marketing team had a boring baby… You can't afford to sound like everyone else.

Not in DMs. Not when your prospect scrolls past 30 others just like yours every hour.

And it’s only getting harder:

That’s why your message has to trigger something real. Like:

“How did this person know I was venting about this exact thing yesterday?”

Most DMs fail because they're either:

• All about your offer (nobody cares yet)

• Or too generic ("Do you want more leads?” — duh)

Instead, steal this cold DM breakdown to write messages that hit.

Find out more in the last issue of 🧲 The Lead Magnet:

Last poll: Which AI feature converts better?

🟩🟩🟩🟩🟩🟩 🪄 Seamless, behind-the-scenes experience (66.7%)

🟨⬜️⬜️⬜️⬜️⬜️ 🧠 Obvious tool users can interact with

🟨⬜️⬜️⬜️⬜️⬜️ 🎥 Impressive demo that grabs attention

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

Don’t forget to try Hypefury (for free) if you haven’t yet.

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury