🦅 THE Creator Strategy for 2026

In this issue, you’ll find:

• The creator strategy for 2026: go multiplatform before it's too late

• News creators should know

• Which platform will be the best place to grow an audience in 2026?

The Creator Strategy for 2026: Go Multiplatform Before It's Too Late

Last year, I lost 30,000 active followers overnight when 𝕏 changed its algorithm.

80% of my reach disappeared in a day.

Many creators, in a similar situation, saw their business evaporate in a week. The ones who survived had one thing in common: they weren't dependent on a single platform.

Why Going Multiplatform Is Your Best Bet

Going all-in on one platform used to be a smart bet. You focused your effort in one place and reaped faster results. Not anymore.

People move constantly between 𝕏, LinkedIn, Instagram, and the next shiny app. Algorithms change, features get killed, and what worked last month can tank this month.

Being multiplatform is how you protect your income:

• If 𝕏 slows down, LinkedIn and Instagram keep bringing leads

• If one algorithm cuts your reach, your newsletter still converts

Your moat isn't your follower count on one app. As a creator, you have a real moat only once you have multiple access points to your audience.

Choose Your Platforms Strategically

After the algorithm change, I didn't try to be everywhere. I doubled down on being intentional.

Here's the safest approach long term:

• Pick three platforms max

• Group them by format

For example:

• 𝕏, LinkedIn, and BlueSky if you prefer written posts

• Instagram and TikTok, if you go with short-form videos

The overlap means you don't have to create all your posts from scratch every single time.

With three platforms, this could be your setup:

• Primary platform: where you publish first (for me, 𝕏).

• Support platform: where you repurpose the same ideas in a slightly different format.

• Conversion platform: usually a newsletter or LinkedIn, where people turn into leads and customers.

Grouping my platforms by format dropped my content creation time by about 70%.

Tailor Content to Each Platform

A practical rule of thumb:

Always turn one idea into three formats

For example:

• You share a story on 𝕏.

• You adapt it into a LinkedIn post or carousel.

• You turn the core lesson into a 30-second reel.

You're not trying to be original everywhere. You're building a system that keeps your best ideas alive across platforms.

Google Begins Pushing Users Straight Into AI Mode

Google is testing a new flow that moves searchers directly from the AI Overview in Search into its full AI Mode chatbot. When users tap “Show more” on an AI Overview and ask a follow-up question, they’re redirected from the SERP into the conversational AI window.

Google says this makes Search more natural and removes the need to think about where to ask a question. But for website owners, it means even more queries may be answered inside Google instead of through clicks. Research already shows that users exposed to AI summaries are less likely to visit external sites, even as Google insists overall “quality clicks” remain stable.

→ Find out more

Most People Use ChatGPT Wrong for SEO

Creators still treat ChatGPT like a blog-post machine while top SEOs use it to replace entire teams. With the right prompts, it can handle backlink research, competitor analysis, sentiment management, and even SGE optimization in minutes. A local shop can ask ChatGPT for backlink targets, outreach templates, and local directories. Brands can train it on real review replies so it answers Google and Yelp reviews in their exact tone.

→ Find out more

OpenAI Is Quietly Preparing Ads Inside ChatGPT

A new leak from the Android beta shows OpenAI testing an internal ads system for ChatGPT, with references to “search ads,” “ad carousels,” and “bazaar content.” Until now ChatGPT has been ad-free, unlike Google Search, but OpenAI appears ready to introduce sponsored results inside the chat experience.

With ChatGPT handling billions of prompts a day and knowing far more user context than a search engine, hyper-personalized ads could radically reshape the web economy. Early clues suggest ads will start only in search-style queries, but that limitation may not last.

→ Find out more

Last poll: What's Your Prediction for 2026?

🟩🟩🟩🟩🟩🟩 💸 𝕏 Money will launch (41.18%)

🟨🟨🟨⬜️⬜️⬜️ 😎 Digital glasses will be the next big thing

🟨🟨🟨⬜️⬜️⬜️ 📈 Threads by Meta will be bigger than 𝕏

🟨⬜️⬜️⬜️⬜️⬜️ 🛍️ TikTok livestream shopping will go mainstream

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

Don’t forget to try Hypefury (for free) if you haven’t yet.

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury