🦅 The Most Repeatable Success Strategy in the Creator World

In this issue, you’ll find:

• The most repeatable success strategy in the creator world

• News creators should know

• Master the Art of Follow-Up

The Most Repeatable Success Strategy in the Creator World

Two college students turned a simple newsletter into a $70M media empire.

If you want to turn your passion into something big, Austin Rief and Alex Lieberman’s journey with Morning Brew is your blueprint. Here are the lessons you can steal and apply today:

1. Start Tiny, Then Scale: Morning Brew began as a PDF sent to friends. No fancy software or launch fanfare—just raw grind, typing email addresses outside lecture halls. Small starts pave the way for spectacular growth.

2. Focus on What Matters: They honed one skill to perfection: writing a killer daily business email. No diversions into YouTube, podcasts, or TikTok. Just exceptional emails, growing their network via referrals, and wrapping it all in simple ads.

3. Tune Out the Noise: Amidst advice from "experts" to pivot or raise funds, they stayed true to their model. The result? A profitable entity that reached $13M/year from a single product by 2019.

4. Build Before You Spend: Morning Brew didn't scramble for ads on day one. They carefully planned:

• A newsletter worth reading

• A reliable growth engine

• A sales process that earned trust

Only then did they accelerate.

5. Ignore Social Trends—Until You Own Them: No IG posts for the first three years. While others hunted likes, they pursued growth, revenue, and systems that scaled. Yet, when IG Stories launched, they jumped in with low-cost, high-impact ads, snagging 150k extra subscribers in weeks.

6. Embrace Frugality: Spartan operations defined their journey—no plush offices, no extravagant perks. Every resource was channeled back into growth.

7. Master One Before Expanding: Only after their primary newsletter hit $10M/year did they venture into other verticals like Marketing, Retail and Tech. Each, a replica of their initial success, not a muddled mess.

8. Control Attention, Not Just Content: Beyond newsletters, they crafted an ecosystem of events, courses, communities, and strategic acquisitions, transforming into an essential news source akin to a modern Wall Street Journal.

You don't need a dozen ideas or leagues of resources. You need a single, magnetic product. Cultivate it. Execute relentlessly.

Then, build out your empire.

AI Reshapes SEO: Embrace Human Creativity to Stay Ahead

SEO is dead—at least the traditional way we knew it. With AI now creating search overviews out of thin air, competition for ranking is about to get wild.

Stay ahead by creating content that’s too original or hands-on for AI to replicate. Let’s use our human strengths and move beyond relying solely on keywords.

How Perplexity Grows

Perplexity’s plan to challenge Google hinges on smart, user-driven growth loops. The AskPerplexity feature turns users into promoters, tagging the brand across platforms like Twitter, Discord, WhatsApp, and Telegram. It skips forced signups, letting users experience value first. Tools like Spaces and watchlists make search collaborative and portable.

This article breaks down all the growth tactics Perplexity is using to expand its user base—worth studying closely.

Reddit: The Secret Weapon for Authentic Consumer Insights

Reddit is a powerhouse for influencing purchases. People trust community insights over just ads. Dive deep into subreddits to see consumer behavior and trends firsthand.

Creators and marketers, take note: engaging genuinely in these discussions can push your brand forward. Get in the conversation, learn what clicks, and adapt your strategies accordingly.

Master the Art of Follow-Up

The follow-up is often where you win or lose deals. 

Whether you're sending a message after an initial outreach, a meeting, or a proposal, knowing the best times and messages for following up is essential. 

Here's how to follow up at the right time in different situations.

Find out more in the last issue of 🧲 The Lead Magnet:

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That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

Don’t forget to try Hypefury (for free) if you haven’t yet.

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury