🦅 The roadmap to AI gold

In this issue, you’ll find:

• The roadmap to AI gold

• News creators should know

• Inboxs’ new sales pipeline is live

The roadmap to AI gold

Mike Krieger is Instagram’s co-founder and Anthropic’s CPO.

A few days ago, I watched an interview where he shared his roadmap for the coming AI gold rush.

Here are the three milestones he sees coming:

• Developers will become multi-disciplinary builders

• They'll delegate more work to AI systems

• They'll review AI outputs at scale

The real edge in AI isn't faster models—it's deeper relationships. As Krieger says:

"What you're providing people is AI partnership, not just AI models."

That shift from tool to teammate builds real, defensible value.

He also predicts a major dev evolution: Builders will stop coding line-by-line and start acting more like creative directors—deciding what to build, guiding AI, and reviewing its work at scale.

He expects this to happen fast, even within a year.

Why am I telling creators this?

Creators don’t build apps. They share compelling stories. And as AI is becoming better and better at guiding you, you’ll able to create better stories with minimal input.

Just think back to what big life events happened to you in the past few years and ask AI how you can create a compelling story out of it. That should be enough for you to get some interesting content out there.

If you want to learn more about the AI gold rush, here’s my recent thread about it. 👇

Meta Introduces Business Broadcasts on WhatsApp

Brands can now pay to send offers to users who’ve previously engaged with them.

Users can opt out or mark messages as “Not interested,” and Meta will limit daily brand messages.

As per Meta:

“We want messages from businesses to be helpful and expected, which is why we’ve introduced limits to the number of marketing messages that people can receive, thereby minimizing inbox overload.”

Stand out by doing the opposite

Jason Feifer shares a simple framework: do the OPPOSITE of what your competitors are doing.

Start by asking: “How is my brand expected to talk?” 

Then, flip the script.

He highlights a genius ad from Animalife—a revenge-seeking dog at airport security. Unexpected, bold, and unforgettable.

Humans as a Premium Feature

Rob Litterst explores a 2025 trend: Humans as a Premium Feature.

Bardeen embraced it by blending SaaS with services to reduce implementation headaches.

Originally a broad AI tool, they pivoted to GTM automation—then stood out by offering hands-on help, not just features.

Tip: Don’t just build features—solve the friction that stops users from getting value.

Inboxs’ new sales pipeline is live

Inboxs now has a sales pipeline.

You can move your leads across a Kanban board to track the progress of your conversations. You can define specific steps based on your sales funnel:

Try Inboxs for free and start optimizing your sales funnel.

^{First 25 people to grab a paid plan get 30% off for 3 months using the coupon code LEADMAGNET}

The 6 DOs & DON'Ts of sales DMs

Here are six mistakes that cause you to waste leads, even after they’ve already shown interest:

1. You rely on your memory for follow-ups

2. You improvise your copy

3. You forget customers’ details

4. You pitch too soon

5. You treat everyone the same

6. You use one-liners or fake flattery

All of these DON’Ts have one thing in common:

They kill trust.

Here’s how you prevent these unnecessary mistakes.

Find out more in the latest issue of 🧲 The Lead Magnet:

Last week’s poll: 🎮 Will video games become a real way to make money as a creator?

🟩🟩🟩🟩🟩🟩 🟢 They already are – Creators are cashing in right now (37.50%)

🟩🟩🟩🟩🟩🟩 🟡 Not yet, but getting close – The pieces are falling into place (37.50%)

🟨🟨🟨🟨⬜️⬜️ 🔴 Probably not – Still feels like more hype than results

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

Don’t forget to try Hypefury (for free) if you haven’t yet.

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury

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