🦅 The Trap of Niche Saturation

In this issue, you’ll find:

• The trap of niche saturation

• News creators should know

• What’s the hardest part of picking a niche as a creator?

The Trap of Niche Saturation

Every creator hits it. You scroll, see someone publish "your" idea, and feel like you're already too late. The fear kicks in: every niche is overcrowded, so what's the point of trying?

But choosing a niche isn't about finding untouched goldmines (newsflash: they don't exist, even Google wasn't the first search engine).

It's about turning what looks crowded into a space that only you can own. Here's how:

1. Run the Energy Test (before you commit).

Forget chasing "profitable niches." Instead, test what you can sustain. Write down 3–4 areas you'd like to create in. For each, force yourself to produce five quick posts or short videos in one sitting. Then ask: Which one felt fun, even energizing, after the third idea? Which one drained you?

The niche you can show up for consistently will beat the "hot" niche you burn out on in three weeks.

2. Build on Your Unfair Advantages.

Generic content is why most niches look the same. To escape that, inject elements that competitors literally cannot copy.

Write down three lists:

1. Your past experiences (jobs, studies, failures).

2. Your current environment (culture, industry, personal challenges).

3. Your quirks (skills, humor style, worldview).

Then mash these into your niche. Example: "Marketing lessons from a jazz musician" or "Fitness for new parents on zero sleep."

This is how you carve angles no one else can replicate.

As a practical example, check last week’s issue. Keith Sakata went from 0 to over 10,000 followers in 4 months by doubling down on his experience as a psychiatrist 👇

3. Develop a Discovery Loop.

Most creators only talk to existing followers. That's why growth stalls. You need at least one piece of content per week designed to travel outside your bubble. Pick one of these formats and try it today:

• A "wrong vs. right" post where people tag friends ("This is so you").

• A bold comparison that simplifies something ("Posting daily ≠ growing daily").

• A meme or punchy visual that makes people laugh and share.

If it's instantly relatable, it spreads. That's how new people find you.

Niches don't have to be empty. They just need to be energized by you, infused with your unfair advantages, and built to escape your own follower bubble.

AI Makes Creatives Faster, but Not Freer

AI promised to save time for creative workers, but instead it’s raising expectations. Studies show output is up, yet free time hasn’t increased: clients just demand more. Endless AI iterations also strip away useful friction, and true breakthroughs often come when artists step outside speed-obsessed workflows.

→ Find out more

Instagram Redesigns Navigation to Push Reels and DMs

Instagram is shuffling its bottom nav: the post button is gone, replaced by a dedicated DMs tab. The lineup now shows Home, Reels, Search, DMs, and Profile. With user growth driven by Reels and private messaging, Meta wants to double down, though posting is still possible from the top-left corner.

→ Find out more

OpenAI Plans TikTok-Style App With Only AI Videos

OpenAI is reportedly launching a standalone social app that looks like TikTok, but with one twist: every clip is AI-generated. Users can make 10-second videos, even with their own likeness, and will be notified if someone else uses it. No uploads allowed, and copyright limits will block certain content.

→ Find out more

Last poll: Will AI Steal Market Share From Social Media?

🟩🟩🟩🟩⬜️⬜️ 🔵 Yes, big time (40%)

🟩🟩🟩🟩⬜️⬜️ 🟡 Maybe a little (40%)

🟨🟨⬜️⬜️⬜️⬜️ 🔴 No chance

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

Don’t forget to try Hypefury (for free) if you haven’t yet.

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury