🦅 This is how you choose the right wave to surf to make more money

In this issue, you’ll find:

• How to build products people need

• News creators should know

• 3 ways to boost cold DM opens

Bet on the Right Wave: How to Build Products People Need

Mike Krieger built Instagram and Anthropic, but he gained the most critical lessons from his failure with Artifact.

His basic strategy has always been: ride the wave of what's coming next. Instagram succeeded immediately because iPhone cameras were rapidly improving.

Riding a trend is key to success—fighting against it is a sure path to failure.

But betting on a trend or cutting-edge tech alone won't guarantee success. This is the story behind Artifact's failure.

From it, Mike extracted a few important lessons:

• Your product must solve real problems immediately, not after months of setup.

• Keeping a product in private beta for years will hamper your momentum.

• Quality isn't enough. Your product must deliver clear, immediate utility.

You can follow all these 'rules,' but you'll only know if you're on the right track once you launch. And even then, the answer might not be immediate.

That uncertainty is exactly why the ability to kill what's not working isn’t just another skill—it’s the most important one. If you don’t get this right, everything else falls apart.

Krieger has a method:

• Make a list of ideas you'd feel silly not trying

• Pick the top three, implement them, then ask: "Did it change the trajectory?"

• If not, it's time to move on

You can always test more ideas, but if your top three didn't work, you're probably focusing on the wrong thing and will quickly lose motivation.

Staying consistent is important, but it's easier when you're excited about what you're building.

2025 Social Ad Trends You Can’t Ignore

Social ads now evolve by the day, not the week—miss a tweak and you’re invisible.
This new visual guide spotlights the big shifts ahead: AI-crafted creatives, shoppable short-form video, and privacy-first targeting.

Brands that adapt fast will ride the algorithm’s wave; those who don’t risk fading from the feed. Dive into the infographic, learn what’s next, and keep your strategy future-proof.

Platform-by-Platform Overview of AI Ad Creation Tools

Google’s latest update means every top platform now packs its own generative AI engine. This article lays out all those native tools—Meta, TikTok, LinkedIn, Google, and more—so you can compare features at a glance. Learn how they auto-craft copy, visuals, and targeting to slash launch times and CPMs.

Instagram Supercharges DMs

Instagram announced new DM tools like voice-note transcription and a quick follow option within group chats.

With Meta betting big on private sharing and DMs eclipsing feed posts, savvy creators will craft DM-ready content and spark one-to-one conversations to stay visible.

Create Viral Story Threads With Your Own AI Agent

Join our 60-minute masterclass and learn how to build your AI Agent.

On 𝕏, one content format is consistently going viral: story threads featuring an image in the tweet hook and video snippets in the subsequent tweets.

Ghostwriting agencies are charging over $3,000 per month to craft threads like these. But we’ve developed a solution. We’ve created an AI Agent that handles all the work.

Join our masterclass to learn how to build your own viral thread AI Agent.

It’s scheduled for June 11, 11:30 AM ET. Save your spot here.

3 Ways to Boost Cold DM Opens

If no one’s reading your cold DMs, you should apply one or more of these 3 fixes:

1. Work on your copy

2. Play the numbers right

3. Use the 5-3-1 method

I'll show you when and how to apply each of them.

Find out more in the last issue of 🧲 The Lead Magnet:

Last poll: Which AI feature converts better?

🟩🟩🟩🟩🟩🟩 🪄 Seamless, behind-the-scenes experience (66.7%)

🟨⬜️⬜️⬜️⬜️⬜️ 🧠 Obvious tool users can interact with

🟨⬜️⬜️⬜️⬜️⬜️ 🎥 Impressive demo that grabs attention

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

Don’t forget to try Hypefury (for free) if you haven’t yet.

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury