🦅 I hate these kinds of DMs

In this issue, you’ll find:

• I hate these kinds of DMs

• News creators should know

• How to write an attention-grabbing hook

I hate these kinds of emails

Just before I started writing this newsletter, I got an email from someone I’ve never heard of.

They’re going to send out a newsletter that’s gonna reach 120,000 people in the SaaS space and 2M+ on Linkedin, with the subject: Top Social Media Management Software 2025.”

If I were AI, I might’ve thought this ticked all the boxes.

Reach a ton of people. With exactly the kind of message we want them to read.

The problem is two-fold.

I don’t like these fake pay-to-play schemes.

If you give us money, we will announce that you’re one of the top social media tools.

And: reaching out to me like you’re some kind of superstar but using a random email address like suzie[at]something[dot]online.

And here’s why this is important for you as a creator.

I also get tons of DMs every week saying:

I helped this person close a 5M deal.

I sold 200k worth of subscription revenue for this person.

Etc. etc.

The problem is that you have 500 followers, but I’ve never heard of you, and you've never commented on one of my posts. You’re nowhere to be found.

Even if there’s a remote chance that you can do what you said you did, 99% of people won’t believe you.

I’m not saying that sending Cold DMs is wrong.

I’m saying: stay in your lane and make your story believable.

I understand you wanna sell very high-ticket offers. But if you have a few hundred followers and are pretty much a ghost when I Google you, chances are you won’t close many people.

So be humble and mindful of how people will react to your story and the person behind it.

Because the last thing you want is for them to think: I hate receiving these DMs.

Meta upgrades its creator tools for more effective collabs

New updates in Meta’s Creator Marketplace make it easier to find and partner with creators ready for branded campaigns. You’ll also see past collabs and performance insights.

Meta announced:

“Creators are influential powerhouses. They have an authentic point of view that people crave and are talented at their craft. Finding the best creator to tell your brand’s story is foundational to a campaign’s success - 53% of people surveyed agree they are more likely to purchase an item if it’s been promoted by a creator on Reels.”

YouTube mobile gets subscriber lists and break options for streamers

YouTube’s mobile app now shows a list of your subscribers, giving creators a quick view of who’s following them. Live streamers can also take breaks mid-stream to rest for 1, 3, or 5 minutes.

As explained by YouTube:

“Up until now, creators were only able to view their subscribers list on Studio Desktop. Beginning this week, we’ll begin a gradual roll out where channel page owners with more than four channel subs will have a “See your subscribers” entry point on their channel page. Tapping on it will show the channel subscribers sorted by recency.”

LinkedIn enhances its Campaign Manager

LinkedIn just upgraded its Campaign Manager with tools to boost your ad game.

You can now forecast results with the new Media Planner, duplicate ads across accounts, and auto-generate UTMs for easier tracking.

How to write an attention-grabbing hook

Most cold DMs remain unopened.

There’s nothing you can do about it. It’s definitely a numbers game.

But 👇

If you send a cold DM.

Your leads open it.

And they still ignore you…

Then it’s on you. Or better, on your hook.

They gave you a bit of attention, and you wasted it. Not good.

Find out how to write effective first lines in the latest issue of 🧲 The Lead Magnet:

Last week’s poll: Will AI kill newsletters?

🟩🟩🟩🟩🟩🟩 No, newsletters will adapt and thrive (45%)

🟨🟨🟨⬜️⬜️⬜️ Yes, AI will replace them entirely

🟨⬜️⬜️⬜️⬜️⬜️ Curated newsletters will struggle

🟨⬜️⬜️⬜️⬜️⬜️ Too early to tell

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

Don’t forget to sign up to Hypefury if you haven’t yet.

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury