🦅 Distribution Strategies for the Vibe-Coding Era

In this issue, you’ll find:

• Distribution strategies for the vibe-voding era

• News creators should know

• How are you using Claude Code in your creative workflow?

Distribution Strategies for the Vibe-Coding Era

Five years ago, building a product was the bottleneck. You needed developers, designers, months of work, and a real budget.

That bottleneck is gone. AI tools and vibe coding let anyone ship an app, a course, or a template over a weekend. The barrier to building has collapsed. But the barrier to being seen? That one got higher.

There are more courses, more templates, more newsletters, and more tools than at any point in history. The supply side exploded. The demand for attention didn't. And that creates a new problem for creators: the thing that used to separate you from everyone else, the ability to build, no longer does.

Here's what still separates winners from noise.

1) Distribution Is the New Moat

When building was hard, having a finished product was a competitive advantage. Now that anyone can build, the advantage shifts to the people who already have an audience paying attention.

Think about your own feed. You follow hundreds of creators. Dozens of them launch products every month. How many do you actually notice? The ones you already trust. The ones whose names you recognize before you even read the headline.

That trust can't be vibe-coded. It can't be shipped over a weekend. It's built through months of showing up, being useful, and having a relationship with your audience before you ever ask them to buy something.

What to do:

• Stop spending 90% of your time building and 10% distributing. Flip that ratio closer to 50/50

• Treat every piece of content as a distribution asset, not a one-off post

• Before building anything new, ask: do I have people who would buy this today?

2) Go Multi-Platform Before You Need To

Relying on one platform for distribution is the 2026 equivalent of building on rented land. Organic reach is declining everywhere: Instagram post reach dropped 31%, Reels reach fell 35%, and TikTok views are down 17%, all while creators are posting more than ever. If your entire audience lives on one app, one algorithm change can erase years of work overnight.

The creators who are growing right now treat each platform as a different door to the same room. Short-form content on one platform drives discovery. Long-form on another builds depth. And an email list ties it all together as the one channel you actually own.

Substack creator Andreas Fuchs found that teasing his deep-dive essays on LinkedIn brought dozens to hundreds of new subscribers per post. The essay lived on Substack. The distribution happened on LinkedIn. Neither would have worked alone.

You don't need to be everywhere. You need two platforms and an email list.

What to do:

• Pick one long-form platform (newsletter, YouTube, podcast) and one short-form platform (𝕏, LinkedIn, TikTok)

• Use short-form to drive people into your long-form content, then into your email list

• Repurpose every piece of long-form content into platform-native short-form posts

• Use Hypefury to schedule your cross-platform content so you stay visible on multiple channels without doubling your workload

3) The 40/30/20/10 Formula for Building in Public

"Build an audience" is vague advice. Here's a concrete formula that works.

An analysis of successful build-in-public creators breaks their content into four categories: 40% product updates (what you're building, shipping, testing), 30% real metrics (revenue, user numbers, failures), 20% personal journey (what you're learning, struggling with, figuring out), and 10% strong opinions (takes on your industry that not everyone agrees with).

This formula works because it creates content nobody else can replicate. Your revenue numbers are yours. Your failures are yours. Your opinions are yours. In a world flooded with AI-generated advice, lived experience is the only content that still feels real.

The trap most creators fall into is posting only wins. That's not building in public, that's advertising. The metrics and the journey pieces are what build trust, because they show the honest version of what you're actually doing.

What to do:

• Audit your last 20 posts. How many fall into each of the four categories?

• Share one real number this week: revenue, subscribers, conversion rate, anything honest

• Post one failure or lesson learned. The discomfort is the signal that it's worth sharing

Elon Musk Details X Growth, AI Push, and Money Plans

Elon Musk highlights that 𝕏 is generating around a 1 billion dollar annual run rate from paid subscriptions, boosted by interest in its Grok AI features. He suggests 𝕏 is nearing a billion users by counting those who mainly return during major news events and wants to turn them into daily users through communications, AI, and integrated payments. Engagement on 𝕏 is described as rising, with long-form publishing and reading increasing after the platform introduced a large cash prize for top-performing articles. Musk also pitches 𝕏 Money as an all-in-one payments layer inside the app, although regulatory issues in key U.S. states are slowing a full launch.

→ Find out more

Threads lets you steer your feed with new Dear Algo AI prompts

Type a public post starting with Dear Algo to tell Threads what you want to see more or less of and your feed will follow those preferences for three days. Your request is visible to everyone, and others can repost it to instantly tune their own feeds in the same way. Meta frames this as turning personalization into a shared discovery experience while giving Threads a differentiated, real-time feel compared with rivals. The feature is live in the U.S., U.K., Australia and New Zealand, with plans to expand to more countries.

→ Find out more

Google Ads Tells Marketers to Let Go of Granular Control for AI

Google is urging advertisers to ditch complex campaign structures in favor of consolidated setups that give its AI more data to optimize performance. This shift could make long standing best practices like tightly segmented campaigns and manual bid tweaks far less relevant. Agencies and advanced in house teams risk losing a key source of differentiation as Google pushes a more uniform, automation first approach. Marketers now face a tradeoff between granular control and transparency on one side and potential performance gains from handing more power to Google’s algorithms on the other.

→ Find out more

Last poll: Will Apple Make a Comeback as a Relevant Player in the AI Market?

🟩🟩🟩🟩🟩🟩 🟢 Yes, this Google Gemini deal puts Apple back in the AI race (50%)

🟨🟨🟨⬜️⬜️⬜️ 🔴 No, Apple can’t build competitive AI on its own

🟨⬜️⬜️⬜️⬜️⬜️ 🟡 Maybe, it depends on how well Apple integrates Google’s models

That’s it for now, everyone! We’ll meet again next week to discuss more of this!

Don’t forget to try Hypefury (for free) if you haven’t yet.

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury